scholar.ritusharma

Teaching master’s program in Business for affiliated universities International university tie ups and affiliations

• Area Chair Marketing/ Startup mentor for E-Cell • Visiting Faculty – SOIL for Markstrat Simulation • Visiting Faculty – Shiv Nadar University (EX-MBA) Text and Image Analytics • Guest Faculty- MDI Gurgaon (PGDM) Data Driven Decision Making • Guest Faculty – MDI Gurgaon (PGDM) Research Methods in Business • Faculty chair MDP/EDP/Corporate Training/Consultancy • Conducting FDP & MDP in the area of Business Analytics, Data science, Data Visualization using Tableau, AI & ML in business decision making. • Developed and leading a comprehensive faculty development program. • Mentoring start-ups to scale up. • Identify training and development of corporates . • Teaching & Mentoring for MBA students in Marketing & Digital transformation • Subjects taught/teaching- Predictive Modelling using Python\Orange\SAS, Technology in Banking, Data Visualization using Tableau, Data Analytics for Managers, Innovation Management, Marketing analytics, Business Analytics, Marketing Management, Strategic Management, Digital marketing, Research Methodology and Brand Management • Research development activities & Research guidance

• Faculty Chair- Marketing • Faculty Chair- Social Innovation Program • Teaching Marketing Management , Digital marketing ,Brand and Neuromarketing, Social & Digital Marketing, Markstrat, Business Decision Models Marketing analytics, Data visualization using Tableau. • Freelancer AI &ML projects • Training & Mentoring students for placement for package ranging from 7lac- 20 lac.

• Foreign university collaboration • Good networking skills for inviting international faculty for guest lectures and joint research project • Online teaching and consulting in Data analytics, Machine learning and Artificial Intelligence • AL & ML using SAAS • Visiting faculty –NIAM, Jaipur • Conducting FDP on storytelling and visualization using Tableau • Regularly conducting FDP for faculty and research scholars on Literature Review and referencing, Data analysis using SPSS & Excel • Markstat Business Simulation trainer • PhD program leader -School of Management managing PhD program with over 90+ research scholars • Organize pre-submission colloquium and submission viva. • Research development activities & Research guidance • Convener for Marketing Meet 2018 • Conducting workshops on case teaching and writing • Conducting workshop on data analysis using basic econometrics and visual presentation • Got MOU signed for research and CSR activity with Medanta Duke Research Institute, Medanta-The Medicity Hospital • Got MOU signed from ZYUFL, China • Creating international Tie ups and collaboration • Grants and Projects, cluster project proposals etc. • Organizes MDPs and FDPs.

• University of Bradford School of Management, U.K certified faculty for MR, Consumer Behavior and International Marketing • Coordinator –National conference on “Women in Power: Changing the Business Landscape”, at IILM Institute of Business and Management, Gurgaon held on September 11, 2015 (Inviting speakers, paper presenters, media, digital marketing of the conference) • Coordinating Executive PGDM Program • Took Sessions with Kingston University Students Exchange Program (May 2015) • Industry linkage for Summer Internship and Final Placement, admission counselling • Teaching and mentoring PGDM students • Teaching Marketing, International Marketing course UG Bradford University students • Core team member Placement team, arranging Industry visit, SIP and Final Placement • Marketing Club Coordinator • Social media marketing and blog writing • Team member of Southern Association of Colleges and Schools (SACS accreditation) • Took sessions with Northeastern Illinois University Programme, USA (March 2016) • Organized Panel discussion on Post Budget Analysis • Organized Panel discussion on Working Agile - understanding workplace changes and adapting to them • Systems and process implementation for ISO, NAAC & NBA

• Working with top management for system design and coordination of IMS and DIA • HOD for PGDM, MIB, MBE and BBA Program • Managing 1200 + students 35 + Faculty • Overall management and operation of the department. • Branding and PR of management department • Industry liaison for placement and internships • Initiated digital marketing campaign for PG programs • Brochure and website designing • Designed and developed brochure for various programs and one consolidated for institute. • Corporate communication for communication with media, websites and other educational institutions. • Idea generation for various super specialty labs in IMS. • Course revision and up gradation for PGDM • Systems and process implementation for ISO, NAAC & NBA • Value added course identification and integration • 2 day FDP conducted on Advanced Statistical Tools Used in Research

• Core Team Member for IIM Ahmedabad coordination for IMS and DIA (Oct 2012- Oct 14) • Coordinator for MIB Program (2010,2011) • Conferences Organized  International Conference on Media and Communication (September 2009)  National Conference in International Business (May 2010)  National Conference on Marketing (January, 2012)  International HR Conference (October, 2012)  International Marketing Conference (7-8th December, 2013) • New Program/Course Planning and development • AICTE Grants and Projects, cluster project proposals etc • Organizes MDPs and FDPs. • Additional load of HR for formulation and implementation of policies and procedures • Delivering lectures on Consumer Behavior, Strategic Management, Strategic Brand Management, Sales and Distribution management, IMM, Marketing Management, Strategic Management, economics, MIS, Digital marketing, Ecommerce, Research Methodology, Marketing research in PGDM and MIB. • Conducting seminars, management games and innovative Marketing & Sales activities. • Coordinating various students commits for academic and cultural activities. • Restructuring of PG course structure and course contents • Monitoring and scheduling of live projects for PG students. • Counseling of students for career, interviews, examination